Connect your business with the KMFA Community
KMFA provides top-of-mind awareness with a sought-after demographic - an audience of educated, affluent, community-minded citizens in the Central Texas region. On-air sponsorship acknowledges your organization as a supporter of the station with 15-second announcements identifying your business, your products and services, and contact information.
Learn more about the Business Sponsorship and the KMFA audience by downloading our media kit below and contacting Teresa Lautzenheiser.
Numerous third-party research studies from companies such as Jacobs Media, Harris Interactive, and The Roper Center for Public Opinion, support the following conclusions in annual studies for public broadcasting:
KMFA only airs approximately five sponsor messages per hour, providing a clutter-free on-air environment. This results in greater memory retention of sponsor messages over commercial counterparts, and longer time spent listening.
- Greater Reach & Frequency
“Time Spent Listening” statistics of classical radio ensures greater reach & frequency for your business’s message.
- Enhanced Company Image
Businesses with a presence on public radio are perceived as having greater credibility and a commitment to excellence.
- Listener Reciprocity
All things being equal, listeners have a preference to do business with companies that sponsor their public radio stations.
- Sponsor Satisfaction
Over 80% of businesses surveyed reported that sponsoring public radio met their marketing expectations.
KMFA Media Kit
KMFA Media Kit 2018 [PDF]