KMFA 89.5 is an independent public classical radio station. KMFA serves approximately 100,000 listeners each week and features both locally produced shows like Classical Austin, Film Score Focus, and Classical Guitar Alive, as well as nationally distributed programming from Public Radio International, American Public Media and National Public Radio.
KMFA supports many regional arts organizations such as the Blanton Museum of Art, Austin Symphony Orchestra, and Austin Opera with on-air and online promotions, co-sponsorships, and interviews with KMFA hosts. The Listen Local initiative broadcasts Austin's finest classical music performances, making classical music and cultural events available to all. With popular programs like the Fall into Music Instrument Drive and Kids Recording Kids, KMFA encourages arts education and supports the Central Texas community.
Classical music inspires and restores the human spirit. KMFA handcrafts exceptional classical music experiences on-air, online, and in community.
People and communities embrace the growing place of classical music in their lives. KMFA is loved and supported by a growing audience of loyal listeners everywhere. It reflects Austin’s distinct cultural lens and is essential to its thriving cultural arts community. It is the premier destination for classical music listeners across Texas. And, around the world, KMFA enriches and transforms the lives of adventurous classical music lovers. KMFA is respected and recognized for building communities of those who love and listen to classical music.
Listening Listening is at the core of communication and is essential to learning.KMFA actively listens to audiences and potential audiences, to artists, educators, partners and supporters, and to music.
Excellence KMFA demonstrates excellence in its product, people, and listener experiences.
Innovation KMFA will stay ever vigilant of the highly dynamic media environment, anticipating and embracing change, creating and leveraging opportunities to stay ahead of the curve and outside the box. KMFA will be nimble, taking measured and judicious risks that embrace the dual requirements of creativity and discipline.
Collaboration Advancing the mission and vision require that KMFA grow through the development of mutually advantageous and strategic partnerships with entities dedicated to the classical music, the fine arts, media and entertainment, education, community building, and other nonprofit and corporate organizations. KMFA will be a trusted and valuable partner, in keeping with the mission.
KMFA respects and creates cultural legacies that place classical music in the hearts and lives of people and communities. It is a trustworthy steward of music, money, and community life.
The efforts of the Austin community started KMFA. When Austin’s commercial classical music radio station changed suddenly to a pop station, there was an outpouring of support from local businesses and individuals to develop a listener-supported classical music radio station.
Equipment, office space, capital, and time were donated. Nockey Willett was the unpaid chief engineer with the technical expertise and passion to get the station built. Leonard Masters was KMFA’s iconic first announcer. He had a deep, resonant voice, known for perfect diction and excellent pronunciation.
Masters was at the controls when KMFA began on January 29, 1967 with the rousing notes of the William Tell Overture as its first broadcast on Austin’s own community radio station.
Almost 50 years later, KMFA continues to rely on the generosity of Central Texas to keep classical music and cultural programming available to all.
Our Strategic Plan - 2015-2020
KMFA is an organization with a long and strong history, as well as a deliberate and forward-looking strategy for a long and strong future as well. The following strategic plan highlights a situation analysis of the environment in which KMFA currently operates, guiding principles, core values of the station, and strategic priorities which will guide the next five years of operations.