Jobs
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Director of Sales and Marketing
Join a talented and collegial team committed to inspiring and restoring the human spirit through classical music!
KMFA Classical 89.5 is seeking a Director of Sales and Marketing, who will develop and implement strategies to grow revenue through corporate underwriting, increase listenership and deepen audience engagement and community awareness. Duties include leading the KMFA sales team, marketing planning and communications, media relations, web and social media content, and community engagement initiatives. Reporting to the CEO, the Director of Sales and Marketing will be a pro-active, creative thinker and cross-disciplinary team player.
Responsibilities
Meet or exceed underwriting revenue goals.
Electronic communications: plan, write and coordinate e-newsletters and e-blasts.
Social media: maintain and expand the station social media accounts; stay abreast of developments in social media and recommend presence on new platforms as appropriate.
Digital content: oversee KMFA web site and app., ensure quality control and brand consistency throughout web site. Collaborate with Senior Management Team to maintain cohesion of on-air, online, and event communications. Track and improve web and digital engagement through appropriate analytic tools.
Media Relations: maintain media list and cultivate relationships with media.
Branding: oversee rollout of new KMFA brand platform working with creative agency. Work with all departments to ensure consistency of branding, graphic identity, and marketing messaging throughout all communications.
Advertising and marketing materials: work with agencies and freelancers to develop ads and marketing collateral as needed. Make paid media recommendations and oversee implementation of external marketing campaigns.
Community Relations: cultivate and maintain relationships with community arts partners.
Events: plan and coordinate station promotional events, such as booth and table displays and/or twitter and other online presence. Participate in relevant job fairs.
Qualifications
Excellent writer and editor with strong presentation skills
Bachelor’s degree in public relations, marketing or related field
Track record of success in media sales
Track record of success with social media
Track record of work experience in Public Relations, Marketing Communications, or related field
Knowledge of html, content management systems, and SEO or keyword marketing strategies
Knowledge of classical music and the Austin arts community helpful
Public radio or nonprofit experience helpful
Email resume and cover letter, to jobs@kmfa.org.
KMFA-FM is an Equal Opportunity/Affirmative Action Employer
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Digital Content Producer
KMFA, 89.5, Austin’s Independent public classical music broadcaster seeks a digital content producer to manage assets of our digital content strategy. If you’re someone who loves classical music and can get our brand, “on key and offbeat”, read on!
Description:
The Digital Content Producer will produce, edit, and post content for multiple platforms - broadcast, web, and social media, including an ongoing campaign utilizing our 135-seat Draylen Mason Music Studio, a key component of KMFA’s presence in the arts community in Central Texas. A key focus of the Digital Content Coordinator is the execution of digital content strategy in support of KMFA’s strategic plan. This position requires strong video production skills, project management and writing skills, and demonstrated knowledge and experience with graphic design, social media and website management.
Must provide a portfolio of at least three produced video examples.
Must provide at least three references.
Duties include but are not limited to:
- Shooting, editing, and propagation of video content from the Draylen Mason Performance Studio to KMFA’s YouTube page, web page, and social media platforms
- Periodically update KMFA’s website and other digital media properties with photo galleries, contests, and events
- Work with Marketing to write newsletters
- Regularly post and manage content across multiple platforms (such as Facebook, Instagram, Twitter, YouTube, etc.)
- Capable of working independently and as part of the Content, Events, and Marketing teams
- Communicate and engage with followers in a friendly and helpful manner
- Analyze web and social data and present statistics to Content and Marketing at regular meetings
- Strategize and pitch ideas to improve online reach
- Coverage of station events - includes shooting video, photographing and social media
Required Skills:
- 2+years in Digital Media, work experience with classical music a plus
- Capable of shooting, editing, and live streaming video
- Extensive knowledge of video/audio equipment, and recording techniques
- Experience with YouTube, Instagram, Facebook, TikTok, and other social media platforms
- Social media savvy, and the ability to utilize analytics to measure reach, develop strategies.
Preferred Skills
- Time management and multi-tasking abilities
- Excellent writing skills
- Collaborative work ethic, ability to see the big picture.
- The ability to have fun with your work and enjoy being around and part of a creative team.
Email resume and cover letter, to jobs@kmfa.org.
KMFA-FM is an Equal Opportunity/Affirmative Action Employer